Manage at scale.
From Stardust to AEM.
Stardust generates clean, deployable static HTML. Snowflake turns it into a full AEM Edge Delivery experience — authorable in Document Authoring, edge-served globally, optimized for performance and AI brand visibility.
Web publishing changed under us.
From assembling pages out of shared parts → to generating unique pages that share the same rules.
Reuse everything. Build nothing new.
Implementation partners shipped a library — Hero, Card Grid, Accordion, Tabs — and marketers composed pages from the shelf. Sites got fast by getting boring. It worked.
The cost of uniqueness collapsed.
AI tools now generate bespoke, production-quality HTML — scroll-driven motion, cinematic transitions, three-week designs in an hour — from a prompt and a brand surface. Designers know how to drive them.
The library was a workaround.
Every page can be its own page again — provided the brand keeps the rules. The library's job moves up a level: from shape to guardrails.
More than a renderer. An experience system.
AEM Edge Delivery serves document-authored static HTML at top-decile performance — but the deeper value is what comes with it: an experience platform for managing every market, every language, every campaign, while keeping the brand control non-negotiable. Stardust generates the artifact; AEM is where that artifact lives at scale.
Every market, every campaign, one surface.
Authors edit in-place with Universal Editor. Drafts, scheduling, translations, A/B variants, market overrides — all in one place. Roll the same Stardust artifact across regions, products, and seasons without rebuilds.
Optimized for the AI-facing web.
LLMs synthesize brands from what they can read. Edge Delivery's clean, semantic, structured markup — exactly what Stardust outputs — is what Google AI Mode, Claude, and ChatGPT extract correctly. Your brand survives the synth as you mean it.
Top-decile Core Web Vitals.
100/100 Lighthouse scores aren't aspirational on Edge Delivery — they're the default. Static HTML, edge-cached globally, no client-side framework rehydration. SEO and search ranking follow.
Meet Snowflake.
From static HTML to a live AEM experience.
Snowflake is the open-source converter that turns a Stardust page into an AEM Edge Delivery experience. It uses an overlay pattern: the original DOM is preserved byte-for-byte while text and image content become authorable in Document Authoring. Header and footer drop into static repository fragments. Page CSS and any animation JavaScript ship per-template under the EDS code bus.
Two commands. No development in between.
From a live URL to a working AEM Edge Delivery experience. Stardust generates the redesign; Snowflake converts it into an EDS overlay page authorable in Document Authoring.
- Generate the redesign.
/stardust:uplift <URL>— Stardust crawls the live site, captures the brand surface, and generates three differentiated variants in one run. Approve the one that fits. - Convert and ship to AEM.
/snowflake <FILE> to AEM— Snowflake wraps the chosen variant with the EDS overlay engine and pushes it into your AEM Edge Delivery project. Preview, then publish.